Šaleška – branding

Šaleška Valley, located in northern Slovenia, is known for its picturesque landscape, rich industrial heritage, and the city of Velenje. The valley is home to the Velenje Coal Mine, which played a crucial role in the region’s economic development, and the scenic Velenje Lake, a popular recreational spot. Surrounded by the Šalek Hills, it offers a blend of natural beauty and cultural attractions, making it a unique destination in Slovenia.
Graphic design is based on the letter V and caron mark on Š – combination of the cities that are part of Šaleška Valley: Velenje, Šoštanj.
Collaboration with Nea Culpa agency, my part was art direction: I developed concept of logotype and branding.