Lalla Fatima branding

Lalla Fatima is a boutique shop located in Berlin, selling Moroccan handmade accessories. The logotype is inspired by the traditional Arabic kufic calligraphy, where the shapes of the letters are modular and geometric. Kufic calligraphy is widely used as Islamic architectural decoration.


Furthermore, In Iranian architecture, banna’i, is an architectural decorative art in which glazed tiles are alternated with plain bricks to create geometric patterns over the surface of a wall or to spell out sacred names or phrases.

Based on the reference above I designed the icon (an angled Arabic letter f, ف) as the square geometric shape formed from parallely rectange shapes.



Business Card


P.S.: I also provided the product photography.